Wednesday, July 20, 2011

Jason Derulo Switches Gears For Intimate 'It Girl' Video

'It's not a lot of dancing — it's more personal,' singer says of new clip.
By Matt Elias


Jason Derülo on the set of his video for "It Girl"
Photo: Matt Elias/ MTV News

For Jason Derülo's second single, "It Girl," off his upcoming Future History, he's gunning for something completely different than the party-pleasing "Don't Wanna Go Home" video.

Gone are the familiar samples — he dabbled in Robin S' "Show Me Love" and Harry Belafonte's "The Banana Boat Song" in "Don't Wanna Go Home." He switched up locales as well, trading the grimy, sweaty warehouse for a sunny, picturesque mansion in "Girl." It's both a figurative and literal contrast. The mansion, sitting on a cliff overlooking the Pacific, couldn't be further from the rundown warehouse in downtown Los Angeles. For Derülo, it's about switching up expectations.

"For the video, I wanted it to be an open book," Derülo told MTV News on the set. "I wanted it to be almost like a photo album, so every single scene is kind of like a picture that you're kind of looking into our relationship. So it is a 1920s vibe, it's black and white, very high fashion — you know, you'll see me very dapper in 1920s, Frank Sinatra-ish. So you'll see the cars from that era, you'll definitely feel the vibe of the house having that 1920s vibe as well. So it's very different and very intimate, and it's not a lot of dancing — it's more personal."

But for Derülo, "not a lot of dancing" doesn't mean he stops moving altogether — even if that means ticking off his stylist.

"Sometimes my stylist gets mad at me," the singer admitted. "[She says,] 'You weren't gonna dance! You told me you weren't gonna dance!' I'm like, 'I'm sorry! I couldn't help it! The song just makes me, uh!' Yeah, so I can't really help myself sometimes, I just, you know, break it down really quick. But yeah, it's a lot of fun and it's very personal — far more personal than 'Don't Wanna Go Home.' "

So what makes an "It" girl for Derülo?

"An 'It' girl to me is someone who is selfless, someone who's always thinking about others before she thinks about herself," he said. "You know, my mom is a very charitable woman, so I'd want someone who is in line with that kind of thought process. I also like a girl who's polite. I feel like that's a lost art, and just saying 'please' and 'thank you' goes a very long way with me. That's just so lost these days. So, ladies, it's OK to say 'thank you.' "

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