Friday, February 3, 2012

Madonna Is Ready For Some Football In 'Luvin' Teaser

Nicki Minaj and M.I.A. open 60-second 'Give Me All Your Luvin' ' video preview, which premiered on 'American Idol.'
By Adam Graham

Photo: Theo Wargo/Getty Images

Madonna definitely has football on her mind — not only for her upcoming performance at Sunday's Super Bowl, but also in the video for her new single "Give Me All Your Luvin'."

A 60-second preview of the video, which premiered on Thursday's (February 2) "American Idol," opens with the track's guest stars, M.I.A. and Nicki Minaj, dressed in cheerleader uniforms and spelling out "L-U-V Madonna! Y-O-U, you wanna?"

Madonna then appears, kicking down the door of a suburban home, clad in a long rain coat, sunglasses and fingerless gloves, pushing a baby stroller. She turns onto the street where Nicki — who appears to have Adidas logos covering her breasts — and M.I.A. are waiting for her along with a team of cheerleaders. As Madonna prances down the street, a football player appears and barrels through a street-hazard marker in her way. A phalanx of football players then appear with umbrellas, shielding her from what looks like a storm of acid rain, and lay down their coats for her on the sidewalk as she struts in the slinky black outfit she had on underneath her coat. They'll do anything to make sure her path is clear, even tearing apart a taxicab that's in her way. She leans back and lets them lift her above their heads, and they prop her up against a wall that she appears to walk along sideways.

The suburban football scenes are cut against flashes of Madonna, an oversize cross around her neck, performing and shaking her booty in front of a brick wall, lit by a spotlight.

The video, for the first single from Madonna's upcoming MDNA, was directed by Megaforce, who has helmed videos for Kid Cudi, Two Door Cinema Club and more. The full video is scheduled to debut Friday at 9 a.m. ET on Madonna's YouTube channel.

What did you think of Madonna's "Give Me All Your Luvin' " video teaser? Let us know in the comments!

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